Dual brand years dragon "fit" for dongfeng PSA integration

Dongfeng Peugeot Citroen automobile Peugeot Citroen and its brand, out of the "company development needs", will be completed in brand resources unified, namely integration for "dongfeng PSA (dongfeng Peugeot Citroen)". As for serving two general manager, or will leave only a unified management two brand.

But because the matters, the two brands of concrete integration plan except the top dpca, who also don't know the detail. According to the current situation, the two sides will go to the "background framework for integrating", that is, the personnel, financial services and accessories, and other resources sharing, but haven't considered the merger of terminal channels. "Now, who also don't know how to arrange the position will be after, panic everywhere." These people said.

A close to the highest level of the dragon people said, Peugeot Citroen and the merger of can be completed this year, it actually is the merger of the ministry of commerce, the two companies personnel belong to "freeze state only out into", and at present incumbent dongfeng Citroen WeiWenQing general manager, and dongfeng Peugeot general manager ray new, will also carry out "alternative", and one of them will be sent to the east wind group other brand senior executive.

According to introducing, the integration of the goal is to reduce the internal friction, and improve the work and after efficiency. As for the dragon and the official response PSA, the are "have not heard about it," said it PSA "don't understand this can bring what income".

Comments JiaXinGuang industry veteran teacher said, from the dragon level, integration can better use of the existing resources, if two brands had too clear, a waste of resources, and secondly independence is too strong, cause the whole image of the PSA has not obvious.

As we have learned, in PSA entering China in 1992 and dongfeng shenlong company group was founded, also only introduced a Citroen brand. Then, in 2004 and introduced as Peugeot brand, two brand share production platform and factories and such technical resources, but each has independent operation team.